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YMI
offers a unique way to market your message to teachers, preschoolers,
young children, ‘tweens, teens and young adults. We reach all of these
audiences in the uncluttered environment where students spend the
better part of their day and where lasting attitudes are formed—in the
classroom.
What We Can Do
Based on your marketing needs,
YMI will develop an in-school, curriculum-based program comprised of
customized print, multimedia and/or interactive online elements.
A YMI program will:
- Integrate your brand
into lessons and activities that students will spend hours
interacting with in a positive and meaningful way.
- Give your message special
credibility and importance to young people as well as their
parents, by having teachers they admire and respect present these
materials in the classroom.
- Extend your message
beyond the classroom via take-home activities.
- Deliver the message that your
company values learning and cares about families.
Following the completion of
each program, YMI gathers teacher feedback and provides post-program
analysis of results that measure its success.
Who We Reach
- YMI can reach students and teachers in preschool
through college. We can also reach athletic coaches,
administrators, librarians, and other influential educators.
- Through customized take-home components, YMI programs
can also reach parents and other family members.
- YMI’s Teacher Connection is our proprietary
and continuously updated database of
educators who request and use our programs.
- Our targeted distribution system
can deliver your program to every school in the U.S. and beyond or to
selected schools based on geography, market size, proximity to retail
locations, ethnicity, and/or income level.
What Really Sets Us Apart
- We are not traditional advertising; we are curriculum
specialists. Our focus is on content—content that teachers
will approve of and want to use in their classrooms, content that kids
will enjoy and take home to their parents, and content that
communicates your message with positive impact.
- Teachers know and trust the YMI brand and associate
it with quality educational products.
- We are experienced educators and
marketers. In fact, YMI is the only
in-school marketing company that is owned and directed by award-winning
former teachers, bringing practical classroom experience to the
creation of all projects.
The Experts Behind the
Programs
Every member of YMI’s creative
team understands education, curriculum development, and classroom
needs. When appropriate, YMI brings in field specialists to consult. All
programs are reviewed by our skilled and knowledgeable Teacher
Advisory Board.
 Roberta Nusim, the founder and CEO of YMI, pioneered the concept of in-school marketing when she started the nation’s first company devoted exclusively to offering professionally prepared, corporate-sponsored teaching materials for American classrooms. Roberta and the team at YMI have directed the development of more than 2,000 youth outreach programs for leading package-goods companies, national retailers, all the major film studios, toy companies, television networks, quick-serve restaurants, financial services, pharmaceutical and technology companies, as well as leading trade associations. A former teacher and school administrator in New York City, Nusim brings practical classroom experience as well as three decades of marketing to kids, teens, and young adults, to all the projects she develops. Nusim has won numerous awards, and her work has been honored at White House ceremonies by every president from Jimmy Carter to George W. Bush.
Donald J. Lay has more than thirty years business management experience and a strong track record in marketing and advertising. His strengths in new business development and strategic planning are rooted in his experience as Group Publisher for many years at International Thomson, Ltd., where he managed leading trade publications in the consumer electronics, health and beauty aids, licensing, toy, and travel industries. Over recent years, he has helped make educational outreach a key element in reaching corporate objectives such as new product introduction, brand building, sales promotion, and driving store traffic for companies and associations such as Hasbro, Chiquita Brands, Castrol, Subaru, the Rubber Manufacturers Association, Activision, and Twentieth Century Fox.
Dr. Dominic Kinsley is a former member of the English Department faculty at Yale University, where he graduated summa cum laude, Phi Beta Kappa, and received his Ph.D. degree. Following his time at Yale, Dr. Kinsley joined Roberta Nusim to begin a career in educational program development. Over the years he has received many awards for his work in educational outreach, including an EdPress Distinguished Achievement Award as author of a study guide for the Steven Spielberg film, Schindler’s List; a Mercury Gold Award as scriptwriter for the Ford Motor Company child passenger safety video, “Safety for All Sizes,” which featured Will Smith and Jada Pinkett Smith; and an Award of Excellence from Technology & Learning Magazine as lead developer of the FOCUS Reading and Language Program, published by PLATO Learning Inc. In addition, “New Perspectives on THE WEST,” the website he created for the Ken Burns PBS documentary series The West was selected by the National Endowment for the Humanities as one of the top fifty humanities sites on the Internet.
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